My overall first impression of this ad was, WOW! I literally had no other type of feeling or expression, just wow. To a young child, they may look at this ad and say they really want that from Burger King. To an older individual, we look at this ad and it completely repulses us from wanting to eat the "Seven Incher." Why would any marketing personnel think anyone would want to purchase this sandwich with the connotation it reveals? They had to have been thinking it would go over as a funny, harmless joke. For someone as prude as I am, this definitely did not make me want to "scarf down a seven incher." (If you could not tell, that was definitely a play on words.) Overall, Burger King received publicity over the ad so, I guess the ad did what it was supposed to have done.
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