Nike has undeniably been a major cornerstone in American culture since its debut. Men, women, children, athletes, the fashionable, and everyone else in between wear and support Nike. In fact, Nike is a brand that is recognized worldwide. It a symbol that is able to connect people. An imagine that is not only synonymous with athletes and because of that reason, everyone can bathe in the glory of the Nike empire.
I would like to start off by saying that I thoroughly enjoyed this ad. The Nike+ Fuelband Counts advertisement validates my point about Nike being an innate part of American culture. From the beginning to end, it was entertaining and relatable. All the different images and scenes are coherent and work together in an effort to promote the brand. People know about Indiana Jones. People know who LeBron James is. People have seen the Wizard of Oz. They grew up watching the Looney Tunes. Because these people, shows, and icons are apart of our culture, it makes us susceptible and willing to give the product a chance. This commercial is incredibly successful in my opinion.
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